Media

Jan 29, 2018

Canada’s $350 million media stimulus would set the tone for Australia

The package, which would bring Canada's media aid spending close to $1 billion, comes after repeated pressure from publishers. You can expect Australian companies to follow suit.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Australia’s struggling print media will be watching the next Canadian federal budget closely, when the Trudeau government is set to reveal its much anticipated aid package for the country’s struggling newspaper business.

The package will be contained in the budget due around the last week of March. It will add to existing aid packages for the broadcast sector and for magazines that already total close to CA$450 million a year (around the same amount in Australian dollars). If the amount the publishers want ($350 million a year) is granted, total government aid for Canadian media will reach close to $1 billion -- a huge sum. 

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