Media

Dec 14, 2017

News Corp’s ‘political’ decision to pull out of newspaper circulation audits

News Corp's decision to stop reporting its print figures to the Audited Media Association of Australia is a political decision that lacks transparency.

With News Corp's decision to pull its papers out of the circulation audit this week, it is once again speaking with a forked tongue when it comes to the measurement of newspapers and magazines. Just look at what the three main arms of the Murdoch family controlled company are doing in their three main markets -- the US, UK and Australia.

News' decision follows the withdrawal of most magazine publishers from the Audited Media Association of Australia measure last year, and Fairfax withdrawing its digital data as well. And it means that while their publications call for transparency and disclosure from business, government, unions, universities and charities, they're cutting disclosure of their own.

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2 comments

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2 thoughts on “News Corp’s ‘political’ decision to pull out of newspaper circulation audits

  1. klewso

    Good on ’em – sticking to fake news – their forte.

  2. AR

    What a combo, “The Wall Street Journal and the New York Post are News Corp’s two US papers” – the haut et bas.
    The equivalent here would be the Turdgraph & the HUN – the Oz being out in La-La Land and thus unassessable.

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