Nov 21, 2017

Why does the Australian media love Amazon?

The Australian media has been buying into the Amazon love-in as it prepares to launch here, and it's not just the usual suspects.

Emily Watkins — Media reporter

Emily Watkins

Media reporter

As Australia prepares for the launch of online megastore Amazon, it's had largely uncritical coverage in the press.

And it's not just A Current Affair pushing the hype with free advertising, or Seven Sydney pushing the line that Amazon's arrival will mean more jobs.

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8 thoughts on “Why does the Australian media love Amazon?

  1. Xoanon

    I suspect there’s a remnant of the cultural cringe at work here, a feeling that if Amazon is noticing Australia we must be special.

  2. ajm

    I don’t know why people assume the TV coverage such “launches” get is “free”. I bet Amazon is very generously greasing the palms of the print and electronic media to make sure the coverage is favourable.
    Even TV news bulletins often contain “news items” that are obviously paid commercial announcements.

    1. [email protected]

      Maybe even Crikey. Why else this non-story?

  3. klewso

    Prospective sponsorship?

    1. klewso

      Alternatively, to get the competition to buy space/air time?

  4. Pedantic, Balwyn

    What mugs we are! Amazon has already displayed a complete disregard for paying any local taxes, yet we greet them with all the warmth of an arriving Royal. But I guess it’s much the same peculiar behaviour, they give us nothing and we laud them to the skies, bowing the colonial knee to yet another overseas entity.

  5. Charlie Chaplin

    Could it be Amazon have sent them all media packs, complete with talking points and independent analysis, and it’s quicker than actually paying a journalist?

  6. George

    If Amazon takes over Australian retail and runs all its competitors into irrelevancy or bankruptcy, all of Amazon’s advertising will be online and none of it will be in the traditional media that Amazon is now feting so successfully. The prisoners are applauding tomorrow’s executioner.

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