Nov 20, 2017

The Daily Tele’s grumpy old man shtick is kind of working

The Daily Telegraph's "analogue meme" Al Bundy reaction to the postal survey speaks as much about News Corp's ailing health as it does about the company's stance on marriage equality.

The now notorious Daily Telegraph front page response to the same sex marriage vote last week tells us everything we need to know about News Corp’s strategy in managing down the paper’s structural decline – and how it will end.

The admission by Rupert Murdoch at the company’s annual general meeting in the United States later that same day that all bar the company’s national papers are struggling gives us an idea of how successful their strategy is. (Hint: it isn’t.)

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