The Daily Tele’s grumpy old man shtick is kind of working

The now notorious Daily Telegraph front page response to the same sex marriage vote last week tells us everything we need to know about News Corp’s strategy in managing down the paper’s structural decline – and how it will end.

The admission by Rupert Murdoch at the company’s annual general meeting in the United States later that same day that all bar the company’s national papers are struggling gives us an idea of how successful their strategy is. (Hint: it isn’t.)