Decreasing independent business journalism is increasing room for PR agencies and advisors to set up their own news websites to push their own clients.

In August, Stockhead launched with some top business journalists, and scoring a puff piece on industry news website Mumbrella. "Stockhead.com.au will be led by CEO and editor-in-chief [David] Higgins, and will feature stories about companies listed on the ASX across technology, healthcare and resources," the story said.