Media

Nov 3, 2017

‘You can’t call it journalism’: business reporting takes a turn for the convenient

As business reporting has faced more and more cuts, a gap in the market is being filled by PR agencies pushing their clients in their own news websites.

Emily Watkins — Media reporter

Emily Watkins

Media reporter

Decreasing independent business journalism is increasing room for PR agencies and advisors to set up their own news websites to push their own clients.

In August, Stockhead launched with some top business journalists, and scoring a puff piece on industry news website Mumbrella. "Stockhead.com.au will be led by CEO and editor-in-chief [David] Higgins, and will feature stories about companies listed on the ASX across technology, healthcare and resources," the story said.

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