Oct 31, 2017

Razer: social media managers seem convinced we are idiots

Why do so many social media accounts of so many serious institutions talk to us as though we prefer our institutions or politicians “humanised” and served in the way of a soft drink?

Helen Razer — Writer and broadcaster

Helen Razer

Writer and broadcaster

A few days ago in the Crikey office, the cry "Why?! Just why?” could be heard. This is not an uncommon lament in a newsroom, and when it sounds, it is only natural to suppose that some new evidence of man-made brutality has emerged. Perhaps the other two-thirds of Bangladesh had fallen in the sea? Perhaps former prime minister Tony Abbott had stripped down to his rainbow speedos in efforts to protect the pure jewel of marriage? Not quite. A colleague was angry at Twitter.

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5 thoughts on “Razer: social media managers seem convinced we are idiots

  1. Ruv Draba

    The privatisation of NSW police may well have long precedent with the Rum Corps. (“Can’t wait for the next keg of Bundy to drop!”) I’m just glad that decades after Qld had a First Lady called Flo, NSW now finally has a premiere called Gladys. I can only hope that Victoria may one day see an Edna, SA will get an Ivy, WA get a Prudence and Tas a Hortense, at which point I can finally indulge in my secret desire to wear a striped woolen one-piece, walrus moustachios and a straw boater.

    It’s a changing world, Helen. State premiers now have Victoriana girls’ names, and the public face of your local surveillance state buzz-builds pop-culture references. Big Brother? More like Cool Druncle.

  2. lykurgus

    DIBP was lying – there are about six Commonwealth members whose citizens get a $20 waiver (takes about 2 days). US citizens get it too.
    And not three minutes after the NSWPolice “drop” thing, someone responded with a piece about them bashing a backpacker. Hoist to their own canard.

  3. Damien

    Ok, so social media thinks we’re idiots, the mainstream media think we’re idiots, advertisers think we’re idiots, corporations think we’re idiots, politicians and their campaign teams think we’re idiots…

    All grow successful using strategies that work on the assumption that we are idiots. They further develop and refine idiot-targeting strategies over time, proving they work reliably over and over again.

    Interesting isn’t it?

    But I’m sure it couldn’t be possible that people are REALLY idiots! The fact that treating them like idiots always works must just be due to “late capitalism”…

    1. Helen Razer

      By what measure does the state social media described “work”?

  4. AR

    Not so much “useful idiots” as easily manipulable ones, an ever tappable source of revenue.
    As pondered by Damien, it cant be true, must be something inexplicable like late stage cancer or capitalism.

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