The lines started forming even before the doors to the Boston Convention and Exhibition Centre opened at 6am. When the curtains to the main stage area were finally opened, thousands of people ran, screaming, to find themselves the best seats, where they would sit, jealously guarding their space, for another few hours.
I waited with as many of the 21,000-plus attendees at the Inbound 2017 conference who could find a seat – hundreds missed out on a spot – for the star of the show, former First Lady Michelle Obama and her interviewer, Roxane Gay. The lights were dim, the music pumping, and the atmosphere electric. When she finally joined Gay on stage, Obama was greeted by rapturous applause and ten thousand smart phone cameras.