The ABC’s upcoming restructure will mark a concerted shift away from its strict television and radio broadcasting divisions, focusing instead on cross-platform content and new technology, internal documents obtained by Crikey show. The specifics of the restructure are still being nutted out, and it’s unclear what effect the major restructure planned by managing director Michelle Guthrie will have on the ABC’s budget, or jobs, but it is believed that it will have a big impact on who wields power within the organisation.
Last week, as the ABC announced it was canning TV current affairs programs Lateline and The Link, it also announced the creation of new specialist and investigative reporting units and two new news and current affairs programs.
In announcing the changes to staff, news director Gaven Morris said it reflected the ABC’s investment in quality journalism.
But this was just a precursor to a much bigger restructure to be announced in the next month or so. Content teams and workflows will be reorganised, and it’s likely to further break down the “silos” of the ABC’s divisions to reduce duplication, as well as trying to reach audiences outside of the traditional platforms of TV and radio.
(Click the image to access the whole document)
TV audiences down, VR and AI are the way of the future
Management has been consulting staff over the past few months regarding workflows. In an internal briefing presentation for content teams obtained by Crikey, the ABC has emphasised its changing audiences:
“We’ve always made great television and radio and will continue to do so. This won’t stop. But with the decline in broadcast platforms in recent years, we’re no longer organised for the ways in which our audiences consume media,” the presentation says. “We think there are better ways of organising ourselves that will support higher levels of collaboration and creativity, to deliver more outstanding content for distribution across a wider range of platforms.”
The presentation outlines the loss of audiences from TV (seen across all networks), but may allay some fears about losing radio networks: it says that while podcast audiences are increasing, they’re still niche, and radio audiences haven’t dropped as much as TV audiences.
The document acknowledges that audiences for primetime news has dropped, with more competition, and people wanting to get news on the go and on demand.
It identifies five media trends it will be watching: machine learning and artificial intelligence; conversational user interfaces (CUIs); augmented and virtual realities; home hubs; and connected and self-driving cars. It suggests the ABC should aim to be the default option for news headlines on CUI platforms — such as its Facebook Messenger news bot, which is text-based and interactive on the social media site. The news and research and development (R&D) divisions are already working on a project to “explore how to best modularise audio content to support personalised voice-based CUI experiences”.
Guthrie wants to follow audiences to new platforms
Since Michelle Guthrie started as managing director, she has repeatedly spoken of her plan to make the ABC more relevant for demographics besides young children and the over-55s, and for ABC content to be available where audiences are. The ABC has been repeatedly criticised for using Google ads to promote its content from the commercial publishers and broadcasters, who think the ABC shouldn’t be competing for clicks.
In a speech to the ABC Friends conference earlier this month, Guthrie said her goal was to reach audiences according to their behaviour.
“I have one overarching ambition and I have stated it consistently since I started nearly 18 months ago. That is, to make the ABC as relevant (or more so) to my children and their children … Audiences are shifting in their viewing and listening behaviours.”
She said the restructure would involve reorganising the content divisions “to adapt to the shifts in the media sector”.
She has previously said there needed to be more interaction and collaboration between the ABC’s silos, but was adamant in the speech that networks wouldn’t be shutting down — an oft-repeated fear is that Radio National and Classic FM could be shutting down.
New reporting teams to reduce duplication
The new reporting teams — a restructure of the national reporting team — will be cross-platform, working on stories across TV, radio and online in their specialities. The ABC also recently introduced an audio current affairs manager, overseeing flagship programs on Radio National and radio current affairs, which sits in the news division.
The ABC’s divisions have not traditionally shared content or resources, and to outsiders, duplication among programs, regions and networks can be confusing. A review of the ABC’s interviews with former US vice president Al Gore while promoting his new film, An Inconvenient Sequel: Truth to Power, found that instead of seven separate interviews across a couple of days, just two would have yielded the same benefit to the audience. Guthrie responded to the review by saying that while localisation was important, it needed to be balanced by the appropriate allocation of resources. She also threw forward to the re-organisation, saying: “I also note, that the intention of the renewed content team organisation is to reduce unnecessary duplication”.
Guthrie has also been indicating an investment in new technology and transforming the broadcaster for the changing ways audiences consume the ABC’s content. The ABC has partnered with Google and the Walkley Foundation in advertising for two Google News Fellows, who will be “creative technologists” to work on storytelling projects in the ABC’s newsrooms.
University of Sydney lecturer Fiona Martin told Crikey that the ABC needed a shake-up, but its success would really depend on how well the changes and requirements of staff are communicated.
“The ABC is good at restructures but not very good at changing communications strategies,” Martin said. “One of the issues the ABC has always had is talking across networks — more communication between the networks would never be a bad thing.”