Media Files

Oct 11, 2017

Ten shares worthless … un-forkin’-believable … police stuff-up kept Weinstein free …

The NYPD mishandling a case two years ago allowed Harvey Weinstein to stay on the street. And other media tidbits of the day.

Emily Watkins — Media reporter

Emily Watkins

Media reporter

Today in Media Files, the Advertising Standards Board has ruled it too rude for a boy to describe YouFoodz ready meals as "un-forkin'-believable" in an ad, and an expert's report has found Ten's shares to be worthless.

Un-forkin'-believable. The Advertising Standards Board has upheld a complaint about an ad for ready meals where a child says he finds the meals "un-forkin'-believable", finding it used strong or offensive language. In the YouFoodz ad, the boy also says the meals take "two forking minutes" to prepare. YouFoodz responded to complaints by saying the script was light-hearted and that consumers needed a fork to consume the meals, but the board found that it sounded too close to "fucking": "In the board's view the way the young boy says the word 'forkin'' makes it sound very close to the strong swear word it is clearly imitating".

Free Trial

You've hit members-only content.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions

2 comments

Leave a comment

2 thoughts on “Ten shares worthless … un-forkin’-believable … police stuff-up kept Weinstein free …

  1. klewso

    What is this bloody media obsession with Wein(er)stein – not least from the ABC, leading news?
    Paltrow and others got what they wanted before the bubble burst.
    What was it Marylin Monroe is said to have remarked in 1955, when 20th Century Fox signed her to the richest per-film contract of any actress, “It means I’ll never have to suck another cock again!”?

    1. klewso

      “Marilyn” of course.

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details

Sending...