Sep 25, 2017

Fake news and hate speech are spoiling online advertising

Journalism may have taken a hit in the "fake news" era, but digital advertisers are the ones who are really feeling the pinch, writes Christopher Warren.

If you follow stories about the internet, right now it’s all bots and fake news and dark posts and Russian hackers. But the real story hiding underneath is that digital advertising is being disrupted. It’s flatlining and cannot sustain journalism.

Demands for greater transparency, scepticism by advertisers themselves, community resistance to tracking -- digital advertising is going sideways and those media organisations planning on riding an ever-rising curve find themselves caught by the change.

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3 thoughts on “Fake news and hate speech are spoiling online advertising

  1. brian larcom

    It is a huge problem I agree. We must all try our very best to modify our online activities so that those poor starving advertising execs can keep their jobs. I mean, it is an essential service after all. Seriously, who the f**k cares about the most poisonous and pernicious industry known to man? Only you I would suggest. I’m with Bill Hicks on this one.

  2. Dog's Breakfast

    “But the real story hiding underneath is that digital advertising is being disrupted. It’s flatlining and cannot sustain journalism.”

    Interesting. I have always wondered about it. I mean, I’m not your average anything, but I have clicked on maybe half a dozen ads on the internet in the last 5 years.

    The good news, as I read it Mr Larcom, is that this has to undermine the very revenues of facebook, google and the like, doesn’t it. Isn’t their revenue model based on click-through advertising? If so, with luck, we will see the beginning of the end of the purveyors of evil as a business model.

    Imagine if Google had to be bought out as a public service, and facebook ceased to exist. I’d bet the world would be a happier place.

  3. AR

    First journalism ceased to be about information and became something to keep the ads apart, then disappeared altogether and became shameless spruiking for whoever paid.
    This meant they mostly ceased to be needed, then the dead tree brigade was sidestepped but the pernicious parasite moved to the Intertube.
    Suddenly it is realised that digital is, currently, neither accountable nor governable and the commercial interests are crying foul.
    Too late, that horse kicked the stable to pieces before it burned down the bridge.
    My heart bleeds, how will we manage without the mind numbing, dignity denying, ugliest manifestation of an ugly concept, promoting wants not needs.
    Odd how no-one advertises something that is necessary, it is only about choosing between 27 virtually identical forms of crap.
    It used to be a joke that shop shelves in communist countries seemed bare – imagine if there weren’t an entire aisle of breakfast cereal with less nutritional content than the packaging, another entirely devoted to different kinds of flavoured obesity promoters and yet others… get the idea?

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