The government is claiming a win this morning as its landmark media reforms made it through the Senate, with deals with Nick Xenophon and One Nation delivering a victory in the final hours of Parliament sitting. But how did it happen? 

When governments look at media reform, the lobbying effort is intense. Not only is the government dealing with crossbenchers who will be around for many more years and votes, but also media bosses who decide exactly what the public hears and sees from the halls of power, and how that is presented to them.