Gruen returned to the ABC last night at 8.30pm with a solid audience who obviously enjoyed the formula --  1.272 million national viewers tuned in (903,000 in the metros and a top 10 program). Success. Yep, but wait, there’s more.

Unlike the promos for the program which told us companies know more about us than ever, we found last night that we know less about modern media and marketing via Gruen than at any time. There were the two legacy median veterans in Todd Sampson (Fairfax Media director) and Russel Howcroft (former Ten Network boss in Melbourne now at PwC, which has a respected media analysis business here and offshore). Dee Madigan was on the panel again (she is a Gruen veteran).