Aug 14, 2017

Isentia braces for poorer-than-expected results in wake of King Content fiasco

Isentia probably should not have bought King Content in retrospect -- though the company swears it was a good idea at the time.

Emily Watkins — Media reporter

Emily Watkins

Media reporter

Isentia has restructured its businesses ahead of announcing its financial results next week.

After announcing last week it would write down the value of its expensive King Content acquisition and roll it into the Isentia brand, the media intelligence company is now operating all its branches under the same name. In the same market announcement, Isentia said its revenue and earnings before interest tax depreciation and amortisation would both be less than previous guidance had indicated.

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