Northern Territory

Aug 14, 2017

BuzzFeed’s clickbaity coverage of the 2017 Garma Festival veers into noble savage territory

BuzzFeed has a lesson in how not to cover the Garma Festival.

Bob Gosford — Editor of The Northern Myth

Bob Gosford

Editor of The Northern Myth

Image: Timmy, a Tasmanian Aboriginal, throwing a spear. Benjamin Duterrau, (1838) Art Gallery of South Australia.

BuzzFeed, home of the “incredible” listicle, has lifted its game in the past few years. But BuzzFeed’s stock-in-trade is the visual earworm that jumps out of your phone or off your screen … who could possibly resist clicking on “18 Things We Learned About Matty From 'The Bachelor' Australia” or “This Is What Those Pull-Together Sticky Bras Look Like On Different-Sized Bodies“?

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