The New York Times excitedly announced its new Australian bureau in January and launched to great fanfare in May. But although subscriber numbers are up, the past few months haven't been smooth sailing for the experiment in global expansion.

There have been copy mistakes and missteps attracting Twitter pile-ons of a sort we didn't really see when other international outlets like The Guardian and BuzzFeed moved into Australia in the past few years. Why are some people getting so upset over the tone and mistakes made by an international news website that hasn't broken into Australia's 10 most visited news websites?