Prime Minister Malcolm Turnbull has recently increased his use of social media as a way to cut through to voters while the national media remains focused on bothersome leadership issues. But when it comes to big announcements, he still goes back to the old favourites.

Before his rise to the top job, Turnbull was always praised for "getting" social media. He would often engage in debates with politicians and members of the public on Twitter, but once he became PM, the weight of the job -- or perhaps the advice of his staff -- stifled his social media presence, and his channels took on the more watered-down style of a traditional politician: event photos, the occasional train selfie, announcements, etc.