The now usual urgings from commercial TV to get rid of -- or reduce their obligations to make -- children’s TV resurfaced yesterday at a House of Representatives committee inquiry in Sydney. It's an old tale of woe from the networks -- Seven, Nine and Ten -- and their complaint is that all this money is spent and no one watches the programs, and the ABC is there anyway with a dedicated channel. The usual commercial TV hypocrisy reared its ugly head at the hearing, but no one knocked it down.
The three networks want to save millions of dollars they spend on making programs for children and pre-schoolers (and push it all off to the ABC, without any extra funds) and then be able to sell the advertising time freed up by removing the restrictions on TV advertising. At worst they want to get rid of children’s programming completely, at best they want to reduce their obligations.