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Jun 22, 2017

How a media prank turned into an actual $5 Nutella cafe (sorta)

Did you hear the one about the Melbourne cafe that was selling teaspoons of Nutella for $5 a pop? Crikey intern Will Ziebell finds out the truth behind the nutty marketing.

Is the Melbourne cafe selling teaspoons of Nutella for $5 a media beat-up, a real pop-up shop, a joke gone too far, a satirical commentary on clickbait or a delicious trap for lazy journos? Well, yes. To all of the above.

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2 comments

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2 thoughts on “How a media prank turned into an actual $5 Nutella cafe (sorta)

  1. Mark Tanner

    A lot of work went into this article and it had a great punchline. Clever. Very Crikey. Feeling like a spoonful of peanut butter. Thanks, Mark

  2. AR

    I’m trying to recall the Crikey article on the spoof taken as real by the legacy meeja a year or two ago, something like “Melbourne has reached Peak Hipster”.
    Does anyone remember the item or have I reached peak dotage?

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