For accused cocaine smuggler Cassandra "Cocaine Cassie" Sainsbury, the media pile-on has well and truly started.

The immediate surface-level similarities to Our Schapelle quickly dissipated as Sainsbury's stories changed and her innocence seemed less and less likely. They were both young Australian women arrested on drug-smuggling charges in a Third World country, and both immediately protested their innocence. But in the days following, there was none of the media speculation around Sainsbury's guilt and innocence, like we saw with Schappelle Corby after she was arrested in Bali in 2004 with more than 4kg of marijuana in her boogie board bag.