May 15, 2017

Regional Aussies now prefer commercial TV news to the ABC

Regional Australians are choosing local commercial TV bulletins for their news over the ABC, new research has found.

Emily Watkins — Media reporter

Emily Watkins

Media reporter

ABC Federal Budget 2017

If regional Australians have a choice, they're picking local commercial TV news over the ABC, according to new research from the Australian Communications and Media Authority (ACMA).

In a study of 11 regional media markets, ACMA found that audiences were happier with their local content in areas where there are local content obligations, and those audiences use their local newspapers and commercial TV bulletins.

Free Trial

Proudly annoying those in power since 2000.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions


Leave a comment

5 thoughts on “Regional Aussies now prefer commercial TV news to the ABC

  1. Bill Hilliger

    Success at last for Rupert Muckrake and his NewsCrap organisation. A pat of thanks on the head by Rupert for Malcolm Turnip. As for the Aussie sheeples, you can all get fucked; we’re still two years away from the election.

  2. graybul

    The worrisome question is . . . What is behind the ABC’s apparent passivity towards commercial competition? Are commercial entities, national/regional/local news and comment (both vision and radio) working harder? Whereas, maybe ABC not so; as increasingly it resorts to presenting, incorporating, relayed commercial viewpoints via Murdoch talking heads. In other words are we are seeing, hearing, a trending ‘ABC/lite’, that has lost faith, courage, to exercise independence for fear of government retribution? Whatever is the case, Australia cannot afford the loss of a strong vigilant and visional truly independent national, regional, local broadcaster. It is overtime for some leadership ABC . . . . . .

  3. Draco Houston

    I’ve been thinking about it after reading this article and I don’t think I’ve ever relied on ABCs tv bulletins for news. Local news from Win and the SBS world news are my go tos if I want dinner time news from the telly.

    1. mikeb

      I listen to ABC Radio for most of my news. The time of ABC TV bulletin is a bit off for me otherwise I would watch that rather than Win/Southern Cross.

  4. AR

    I find it hard to believe this concept of ‘local commercial TV’ as it is a contradiction in terms.
    The numbers in non urban areas wouldn’t attract enough advertising to pay an agency’s coke bill so what is going on?
    Looks like the supamart strategy to me – invade an area, destroy small local competitors then, when they’re gone do whatever you want.
    Perhaps I’ve dropped off in Sleepy Hollow and have awoken to a changed world of unicorns & magic ponies where megacorps give a shit.

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details