May 15, 2017

Can subscriptions sustain a mass-market media model?

While the market hears,“Profits!”, readers hear, “Fewer journalists, less news!” It's a confusing message, writes journalist and media watcher Christopher Warren.

The striking Fairfax journalists deserve credit for puncturing the idea that reshaping news media can only occur – or can occur at all -- within the sort of narrow Micawber-ism being pushed out by Fairfax management.

In the editorials attacking their own striking staff this week, the Australian Financial Review demonstrated a misunderstanding of the ramifications of its own corporate strategy. They indicated that while the company is talking up the future, when it comes to how to get there, they are locked somewhere in the past.

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3 thoughts on “Can subscriptions sustain a mass-market media model?

  1. Jack Robertson

    No. The numbers will never hold up. The last ever generation to accept the concept of monetised information (on a sustainable mass media scale) was born a decade ago.

    Good article.

  2. Jack Robertson

    …or perhaps two decades ago.

  3. AR

    Quite a simple equation really: fewer journalists=less news=angry readers.
    But, hey, if it gets you a Maserati as your erstwhile minions trudge out of the door, what’s the problem?

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