Media

Apr 24, 2017

Who doesn’t love a wedding to boost ratings?

Seven is hoping Edwina Bartholomew's upcoming wedding will be a ratings bonanza.

Emily Watkins — Media reporter

Emily Watkins

Media reporter

In the never-ending game of breakfast TV oneupmanship, Sunrise has managed to score a cast engagement, less than a month after rival Today won a much-needed boost in the ratings with coverage of newsreader Sylvia Jeffreys' wedding.

The gushing over Sunrise star Edwina Bartholomew's wedding has already started, and Seven will be hoping it can capitalise on the event.

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