Nine might have won the night, but that was because the Logies went on, and on and on from 7pm to very late. But Seven’s MKR was the most watched program last night. In fact, the first of four “finals” blew Nine’s Logies coverage off the map. The Logies managed 1.31 million national viewers, MKR managed 1.87 million. Seven’s Sunday Night had 1.36 million, meaning the Logies was running second for two and a half hours and only dragged Nine over the line from 9.30pm onwards.
Network Ten was the big winner with eight Logies, including two for Have You Been Paying Attention and one for The Project. And yet as Ten’s record low share price shows (46 cents, or 4.6 cents before last year’s one for 10 share consolidation), winning a Logie doesn’t mean a thing — just boasting rights for a night and a morning. Thursday’s financial results and loss announcement from Ten will be a rude rejoinder to the Logies. Last night’s results seem even more than ever to reflect organised campaigns by the networks. The nominees and winners are no more than the result of an obscure, non-transparent process with all the credibility of Donald Trump.
But last night showed up the hollowness of Ten’s boasting post Logies. The network’s metro share was less than 10% (9.9%), but the main channel share was a miserable 5.9%. And SBS’ overall share was 6.3%, and its main channel share was 4.1%. Now I know it’s an apples and cucumbers comparison, but I cannot remember when the main channel share for a commercial network was less than the overall share of the smallest and weakest network of all: SBS. In fact the ABC’s main channel share of 10.2% was higher than Ten’s overall share. Ten’s Have You Been Paying Attention deserved its two Logies. It’s been a sleeper for too long.
The most watched programs in regional Australia last night were: MKR, 608,000, Seven News, 543,000, Sunday Night, 485,000 Nine News/NBN, 481,000, Nine/NBN News, 455,000.
In the morning, Insiders topped the lot with 505,000 viewers on the main channel and ABC News (News 24), Barrie Cassidy stood out with a very robust interview with Immigration Minister Peter Dutton. It was by far the toughest political interview on TV for quite a while and Cassidy forced Dutton to bluster instead of elucidate. It was the sort of interview the government’s acolytes over on Fox, I mean Sky News, would fail to recognise. — Read the rest on the Crikey website