Apr 12, 2017

United Airlines’ object lesson in how not to handle a PR crisis

More than US$255 million has been wiped of United’s market value since yesterday's incident.

Adam Schwab — Business director and commentator

Adam Schwab

Business director and commentator

United Airlines has kindly showed companies across the world how not to deal with customers and handle public relations after it now infamously ordered police to violently remove a doctor from a US domestic flight. However, it’s the business practices underlying the act of wanton stupidity that highlight the crony capitalist nature of the large US business.

For those who haven’t been following the sordid incident, on Sunday, several airline staff from a partner airline sought to board a United Airlines flight from Chicago to Louisville. The problem was the flight was completely full.

Free Trial

You've hit members-only content.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions


Join the conversation

The Crikey comment section is members-only content. Please login or sign up for a FREE trial to engage in the commentary.

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details