Companies

Apr 12, 2017

United Airlines’ object lesson in how not to handle a PR crisis

More than US$255 million has been wiped of United’s market value since yesterday's incident.

Adam Schwab — Business director and commentator

Adam Schwab

Business director and commentator

United Airlines has kindly showed companies across the world how not to deal with customers and handle public relations after it now infamously ordered police to violently remove a doctor from a US domestic flight. However, it’s the business practices underlying the act of wanton stupidity that highlight the crony capitalist nature of the large US business.

For those who haven’t been following the sordid incident, on Sunday, several airline staff from a partner airline sought to board a United Airlines flight from Chicago to Louisville. The problem was the flight was completely full.

Free Trial

Proudly annoying those in power since 2000.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions

7 comments

Leave a comment

7 thoughts on “United Airlines’ object lesson in how not to handle a PR crisis

  1. klewso

    Some culture? Sack Munoz.

  2. Deborah Campbell

    US Federal law caps compensation through overbooking at $1350 according to an article in the Guardian this morning.

    1. Nudiefish

      Call the compensation something else then.

      $2000 is a lot cheaper than $255 million…

    2. phonakins

      compo at the top rate, give a free hotel and first class. all the perks that don’t have to be counted as cash?

    3. Kfix

      That’s how much they can be required to pay, not how much they are allowed to pay.

  3. John Hall

    The Land of the Free has become the Home of the Bully & Big Brother Business. This airline will be panamed if there is any justice left in the US.

  4. AR

    If there were eer any doubt about the relationship between power & money, this should dispel it yet people will continue to fly UA.
    Buggered if I know why.
    One trip a decade ago was more than enough for me – crappy service, dirty toilets – one of 6 in zoo class was taped shut and late departure & even later arrival.

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details

Sending...