Glenn Dyer’s TV Ratings

Ten is in serious trouble.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The ratings for struggling Ten have collapsed to levels not seen since the crisis of 2013. Ten ended 4th last week behind the ABC despite a boost at the start of the week from a solid ending to I’m a Celebrity. The Biggest Loser started on Wednesday and down went Ten’s ratings and audience numbers. Last night was a miserable experience. In fact The Biggest Loser: Transformed saw its audience shrink even further to just 423,000 national viewers - 305,000 in the metros and 118,000 in the regions. It averaged 611,000 for its launch last week, so it is a very serious slide.

With the network in talks now since last August to try and restructure its debts (which are dominated by the $200 million revolving credit from the Commonwealth Bank, of which more than $65 million has been drawn down (and it also owes capitalised interest and guarantor fees of more than $26 million), the ratings for last week and last night won’t convince financiers that the network is a safe bet to extend credit to.

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