Here’s why 2016 was a tough year for the free-to-air and pay TV sectors (the likes of Foxtel and Nine have written down the value of their TV businesses, Ten warn that another impairment was likely, and Seven is almost certainly going to write down the value of its TV business later this year). Streaming video is growing rapidly even though Foxtel and Seven killed off their Presto service, leaving Stan (owned by Nine and Fairfax) as the only viable local competition for Netflix.
According to the Nielsen Consumer & Media View (Nielsen carries out the grunt work on Australian TV ratings on behalf of Oztam), there were 2.8 million Netflix subscribers in Australia out of the 7.1 million Australians using streaming video services. The services available in Australia (besides Netflix and Stan) include iview from the ABC, SBS on Demand, Seven Play, Tenplay and Nine’s on demand service. Nielsen wrote: