Media briefs

Mar 1, 2017

Time Inc. blitzes competition in digital revenues

it was the well-timed take-over in early 2016 of a company called Viant (the parent of the old Myspace) that has helped cement Time Inc.’s position.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Remember Myspace? It was one of Rupert Murdoch’s many online and internet blunders. News Corp paid US$536 million in 2005 and sold it in 2011 for US$35 million.Well, it has helped produce a surprise winner of the legacy-media-transition-to-a-digital-future stakes for 2016.

The fourth quarter and 2016 results from the US media are now in and the winner is: Time Inc — in terms of grabbing a growing share of digital revenues and showing a way that is not the subscription-only models that The New York Times, Wall Street Journal, Washington Post and, globally, Financial Times (not to mention most other newspapers) are concentrating on.

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