Another easy win for Seven in metro and regional markets, even though My Kitchen Rules (MKR) had its audience slip (by 42,000 nationally, but 116,000 in the five metro markets) from Monday night’s debut. MKR ended up with 1.77 million nationally, down from 1.882 million on Monday.

MKR could only round up 1.19 million metro viewers (1.309 million on Monday night), which is not the sort of figure that monster ratings machines like MKR are accustomed to. This one is now back in the pack and 2017 could be a tipping point for MKR.

The return of 800 Words (1.29 million) boosted Seven’s mid to late evening performance, while Seven’s 6-7pm hour of news and current affairs dominated Nine’s effort. Married At First Sight improved from Monday night for Nine (to 1.3 million from 1.2 million), while I’m A Celebrity’s audience fell for Ten, which would have been disappointed with the 182,000 drop to 1.15 million from 1.33 million. This is in part due to viewers’ familiarity with all three formats. Married will experience a bit of a dip as well, but probably not as much as MKR and Celebrity because viewers now the early rounds don’t produce winners. MKR’s early rounds though produced big audiences because of the tensions and interplay between the contestants. Viewers obviously now see that as acting and part of the program’s storyline, and are over it.

But Seven dominated the night from 5pm onwards. In the morning it was neck and neck in the metros for Today and Sunrise, but the latter was a big winner nationally, while News Breakfast topped the 260,000 mark nationally. In the evening Nine’s A Current Affair was unusually weak — 715,000 metro and just 1.03 million national viewers.

Network channel share:

  1. Seven (31.9%)
  2. Nine (26.8%)
  3. Ten (19.2%)
  4. ABC (16.2%)
  5. SBS (5.9%)

Network main channels:

  1. Seven (24.4%)
  2. Nine (19.3%)
  3. Ten (13.6%)
  4. ABC (10.9%)
  5. SBS ONE (4.3%)

Top 5 digital channels: 

  1. Gem (3.2%)
  2. ONE (3.1%)
  3. 7mate (2.8%)
  4. GO (2.7%)
  5. ABC 2 (2.6%)

Top 10 national programs:

  1. MKR (Seven) — 1.766 million
  2. Seven News  — 1.613 million
  3. Seven News/Today Tonight — 1.531 million
  4. Home and Away (Seven) — 1.352 million
  5. Married At First Sight (Nine) — 1.296 million
  6. 800 Words — 1.292 million
  7. Nine News — 1.279 million
  8. I’m A Celebrity (Ten) — 1.151 million
  9. 7pm ABC News — 1.108 million
  10. A Current Affair (Nine) — 1.034 million

Top metro programs:

  1. MKR (Seven) —  1.193 million
  2. Seven News — 1.042 million
  3. Seven News/Today Tonight — 1.017 million

Losers: MKR, Married At First Sight, I’m A Celebrity … — more of the same.

Metro news and current affairs:

  1. Seven News — 1.042 million
  2. Seven News/Today Tonight — 1.017 million
  3. Nine News  — 993,000
  4. Nine News (6.30pm) —- 920,000
  5. 7pm ABC News — 789,000
  6. ACA (Nine) — 715,000
  7. The Project 7pm (Ten) — 633,000
  8. 7.30 Summer (ABC) — 621,000
  9. Ten Eyewitness News — 454,000
  10. The Project 6.30pm (Ten) — 397,000

Morning TV:

  1. Sunrise (Seven) – 551,000
  2. Today (Nine) — 472,000
  3. News Breakfast (ABC 1,  162,000 + 104,000 on News 24) — 266,000
  4. The Morning Show (Seven) — 245,000
  5. Today Extra (Nine) — 183,000
  6. Studio 10 (Ten) — 156,000

Top five pay TV programs:

  1. The Great Australian Bake – Off (LifeStyle) — 81,000
  2. NCIS (TVHITS) — 61,000
  3. The Simpsons (Fox8) – 51,000
  4. Supergirl (Fox8) — 50,000
  5. Paul Murray Live (Sky News) — 49,000
  6. Family Guy (Fox8) — 49,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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