Our journalism usually sits behind a paywall, but we believe this is the time to make more of our content freely available to as many readers as possible. For more free coverage, sign up to COVID-19 Watch.

“Women kicking balls? I’d like to see that,” Lee Lin Chin states in her trademark tongue-in-cheek style in the new AFL Women’s (“AFLW”) advertising campaign.

The ad, based on the iconic mid-1990s AFL campaign “I’d like to see that”, is already achieving a cult status of its own.

The commercial features inspiring women such as Cathy Freeman, Turia Pitt, Moana Hope and the “next big thing in surfing”  — and viral internet sensation — Sabre Norris.

It seems like the AFLW can do no wrong as it charges towards the opening of its first season.

AFL CEO Gillon McLachlan says the campaign reflects the growing excitement around the inaugural AFLW season.

“The campaign reflects the change and revolution in our game … It is a very strong and powerful statement of what is at stake for our new league and for women’s sport,” he said. 

With 10 days to go until the opening Carlton v Collingwood match, the AFL has decided to move the game from Olympic Park to the larger Princes Park [aka “Ikon Park”] due to the growing popularity of the league.

The decision was made on Monday after an unpublicised training match between Carlton and Melbourne attracted a crowd of over 2000 people on the weekend.

Princes Park has a capacity of 20,000; Olympic Park can only squeeze in about 5000 and doesn’t have much seating.

Also on Monday, Susan Alberti, one of the driving forces behind the women’s league, concluded her 12 years on the board of the Western Bulldogs.

The vice-president of the Western Bulldogs was heralded as the trailblazer of the AFLW.


While Alberti is stepping down from the board she has indicated that she will continue to be involved with AFLW and support it as it enters its next chapter.

And there is still a lot of work that needs to be done, most notably rectifying the woefully low pay the women players receive.

The average wage for a male AFL player is $300,000 for a season, while the majority of female players will receive $8500 and a pair of boots (but no health insurance).

The AFLW season goes for seven rounds, and a grand final will take place on March 25.

The Friday night game will kick off at 7.45pm, and entry is free. The game will be broadcast by Channel Seven and Fox.

Peter Fray

This crisis will cut hard and deep but one day it will be over.

What will be left? What do you want to be left?

I know what I want to see: I want to see a thriving, independent and robust Australian-owned news media. I want to see governments, authorities and those with power held to account. I want to see the media held to account too.

Demand for what we do is running high. Thank you. You can help us even more by encouraging others to subscribe — or by subscribing yourself if you haven’t already done so.

If you like what we do, please subscribe.

Peter Fray
Editor-In-Chief of Crikey

Support us today