Talk about upsets. If the Australian Open Tennis titles was a major racing carnival, then the stewards would be swabbing and be all over some of the shock losses by Djokovic, Murray, Angelique Kerber (the top seed and defending Open champion). But Federer and Nadal remain (yesterday’s heroes who are now very much today’s objects of fan adoration). Serena Williams is still there and sister Venus, and Dasher Gavrilova is carrying the flag for Australia tonight. 

But so long as Federer and Nadal remain in the hunt this week, Seven will be happy and will wheel out all those tired cliches about father time, past champions and rebirth. And the top seeds are forgotten until next year.

According to Donald Trump, his inauguration was very, very successful (the best inauguration, even), claiming that photos and TV shots deliberately tried to show there were fewer people at the event in Washington than there really was. He also called media reporters “among the most dishonest human beings on earth,” in a now-familiar diatribe.

But he can’t explain away (except to deny them outright) that the Nielsen TV ratings showed the audience for his inauguration was among the smallest of modern times — smaller than Ronald Reagan’s first, Barrack Obama’s first, Richard Nixon’s second and Jimmy Carter’s.

Nearly two-thirds of the Trump audience — 19.214 million (out of 30.6 million total) viewers were 55 years or older. Just 2.813 million were in the key US TV demographic, the 18-34 age group (who could have watched online or streaming). Viewers aged 35-54 years totalled 7.159 million. But the 30.6 million was more than the finale for the first series of The Apprentice back in 2004 which totalled 28.1 million.

Network channel share:

  1. Seven (37.3%)
  2. Nine (3.1%)
  3. ABC (13.2%)
  4. Ten (12.3%)
  5. SBS (6.1%)

Network main channels:

  1. Seven (28.6%)
  2. Nine (21.4%)
  3. ABC (9.0%)
  4. Ten (7.5%)
  5. SBS ONE (4.2%)

Top 5 digital channels: 

  1. 7TWO (4.4%)
  2. GO (3.4%)
  3. 9Life (3.3%)
  4. Gem (3.0%)
  5. 7mate (2.8%)

Top 10 national programs:

  1. Nine News  — 1.638 million
  2. Seven News — 1.634 million
  3. ODI Australia v Pakistan, Session 2 (Seven) — 1.396 million
  4. Seven’s Tennis Night 7 — 1.294 million
  5. ODI Australia v Pakistan, Session 1 (Seven) — 1.271 million
  6. 7pm ABC News — 906,000
  7. Grand Designs  (ABC) – 686,000
  8. Midsomer Murders repeat  (ABC) — 630,000
  9. Seven’s Tennis Night 7 – Late — 565,000  
  10. Seven’s Tennis Day 7  — 565,000  

Top metro programs:

  1. Nine News — 1.183 million
  2. Seven News — 1.140 million

Losers: Tennis and cricket non-fans, as well as non-fans of Midsomer Murders, which stalked our screens last night.

Metro news and current affairs:

  1. Nine News — 1.183 million
  2. Seven News — 1.140 million
  3. 7pm ABC News – 618,000
  4. Ten Eyewitness News — 402,000
  5. 60 Minutes Summer (Nine)  — 271,000
  6. SBS World News  — 157,000

Morning TV:

  1. Weekend Sunrise (Seven) — 515,000
  2. Weekend Today (Nine) — 355,000
  3. Offsiders (ABC) — 140,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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