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Jan 11, 2017

Desperate measuring: an insider’s guide to the weird world of media ratings

Ratings are important. But measuring them is far from a perfect science.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter

Vintage television

In the media, measures of attention are big business. They determine what you can charge your advertisers and how seriously people take your outlet. In commercial TV and radio, stars and shows live and die by their figures.

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