Lawyers acting for Sunrise host Sam Armytage, about whose underwear the Daily Mail has caused quite a stir, on Monday sent a legal letter to the Daily Mail Australia and one of its reporters demanding the publication apologise and remove a post about her of wearing "granny undies". The letter gave a deadline of 5pm yesterday, after which "Armytage will take your response into account when considering the legal options next available to her".
The post was based on pictures of her in a sundress, doing some grocery shopping with a crease in the back of her dress. Armytage's legal letter, first revealed in the Daily Tele today, where it was incorrectly reported as a defamation threat, states that Armytage is at a loss "to understand the reasons why Daily Mail Australia has chosen to publish this article, which represents a gross invasion of her privacy”. This view, argued Justine Munsie, a partner at Seven's law firm Addisons, “is widely shared":
“Ms Armytage accepts that she is a public figure and it follow that she is subjected to a great deal of media attention, including by way of rumour and innuendo, such as the misinformation as to whom she is 'dating' which is also referred to in the article.”
"[But she] retains a reasonable expectation that intimate, private information which is not known by and is of no interest to any other person would not be the subject of media exposure and comment ...
"The publication of the article constitutes an indefensible breach of privacy which a court is likely to recognise and in relation to which it would order compensation be paid to Armytage for the hurt, distress and humiliation which the publication has caused.”
An extract from the legal letter sent to the Daily Mail