The Australian really got up Fairfax’s nose today with a story that said ads for Fairfax-owned real estate portal Domain were appearing on porn sites. This, the Oz said, “shows how Domain is using greasy tactics to lure internet users from sites advocating ­por­no­graphy and other illicit actions”. Fairfax takes a lot of this stuff in stride, but it had had enough this morning. It said, in a press release:

The Australian’s Darren Davidson had a story published this morning suggesting Domain has advertising on porn websites. We don’t …

“We told The Australian it was wrong. We note they printed our quote. But still they had no hesitation in running the yarn.

“News Limited has never had any shame about using their media platforms for attacks on competitors. They dress up their bile as news and bore the rest of the industry with their seemingly endless appetite for gutter dwelling.”

The Australian‘s parent company is an owner of REA, the main competitor to Fairfax’s Domain.

Peter Fray

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Peter Fray
Editor-in-chief of Crikey

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