The method by which the ABC determines whether or not its election coverage is studiously neutral offers misleading and incomplete assessments, says the ABC's election coverage review committee report into the 2016 federal election states.
It's far from the first time ABC managers have urged caution on interpreting their figures. They've sounded the alarm for almost 10 years, beginning in the 2007 election. But the ABC continues to use media monitoring and share of voice calculations that seek to equalise coverage between different parties. This crude methodology, the ABC's report says, relies on the often inaccurate assumption that those who speak for longer make more of an impact, and tells the ABC little about the tone or content of the discussion.