It is becoming clear that Donald Trump and his mad dog tweeting and lies and fake news campaigning has helped save The New York Times. A dramatic claim? Perhaps, but New York Times CEO Mark Thompson told the UBS Global Media and Communications Conference in New York that the paper has “seen really remarkable growth,” with over 200,000 new digital-only subscriptions during the fourth quarter.

“We’ve seen weeks of ten times the subscription adds that we saw in the same period last year,” Thompson said, adding the traditional lull in the news cycle following a US president election hasn’t occurred because Trump and his presidential transition team continue to attract the attention of media consumers. “We’re seeing … a surge and I would say more broadly that we expect the lively news cycle to continue in America well into 2017 when Trump is inaugurated on January 20.” — Glenn Dyer

Peter Fray

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Peter Fray
Editor-in-chief of Crikey

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