Donald Trump’s shock election is proving to be good for American media, especially those that strenuously opposed him. For example, the New York Times Co overnight reported that it had the best single week for new subscribers since its current paywall method started back in 2011, with a net 41,000 new digital and print subscriptions. So far this quarter, the paper has increased its total number of new subscribers by over 100,000. That boosts the total number of digital print subscribers to close to 1.7 million, the highest ever, and the most for any major newspaper in the US, UK or Australia.

But the paper’s rival, the Murdoch clan’s Wall Street Journal has also reported a Trump inspired boost (the Journal, following its long tradition, did not endorse any presidential candidate). The WSJ said last week in a statement that so far as orders/new subscriptions were concerned the day after the poll (i.e. November 9) “Volume was up 300% versus an average Wednesday” and “Volume was up 160% across the two days versus normal average”.

The New Yorker (another Trump critic) reported that it added 10,000 new subscribers in the three days after the poll. — Glenn Dyer

Peter Fray

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Peter Fray
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