It’s been a week since the launch of Fairfax’s high-end experiment in e-retail, “The Store” — a collection of mostly high-end homewares “curated” by Fairfax journalists and designers. While the launch had been announced to staff early in the week, on Friday Greg Hywood sent a follow-up email encouraging them to “get behind this initiative”. To sweeten the deal, they’re getting a 20% staff discount when they shop there. Meanwhile, they’ve been encouraged to join an internal workplace group to “receive ongoing updates about promotions, discounts and new products”. Which makes a nice novelty — where else do bosses encourage staff to shop on the job …

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Peter Fray
Peter Fray
Editor-in-chief of Crikey
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