"The term ‘cyber attack’ is well-entrenched within the information security community, where it is used to broadly describe malicious activity against a computer network or system. The broad adoption of the term has seen it often used in a sensationalist way -- similar to ‘cyber war’, ‘cyber terrorism’ and ‘cyber weapons’ -- with the term ‘attack’ generating an emotive response and a disproportionate sense of threat."

Ah the irony! Fine words from the Australian Cyber Security Centre in its 2016 threat report, except that it represents the sector of government that has been relentlessly hyping cybersecurity threats for years, finally discovering that if you incessantly claim Australia is under attack from online actors, people start believing it and repeating it.