There's a lot of hot air being published over at The Australian this morning about the joint venture between SBS and Vice Media. Under the deal, SBS 2 will be rebranded as "SBS Viceland" when the new channel starts on November 15.

Quoting Maurice Newman, the ring-in media expert and former ABC chair, the Oz's Darren "Lurch" Davidson and Joe Kelly reported this morning that the new channel was being seen as evidence SBS had lost its way: