Readers of The Age this morning could be confused about the result of Saturday’s AFL Grand Final, with the paper publishing an advertisement from Victoria University (and Western Bulldogs sponsor), commiserating with the club on its “disappointment” on the weekend. The advertisement, on page 7, said:

“In spite of the disappointment of the Grand Final loss, the Bulldogs showed incredible heart and sportsmanship until the final siren, led by skipper and VU student Easton Wood.”


In the Herald Sun, the Victoria University advertisement correctly celebrates the Doggies’ win:


The Age has since added a correction and apology to its website, writing “This was the result of a breakdown in our ad system.”:

“We acknowledge a mistake made in today’s paper regarding Victoria University and the Western Bulldogs. An advertisement was run congratulating the Western Bulldogs on an outstanding 2016 season, instead of one celebrating their Grand Final victory. This was the result of a breakdown in our ad system. We apologise to both Vic Uni and the Western Bulldogs.”

Editor-in-chief of the paper Mark Forbes told 3AW’s Neil Mitchell:

“It’s a stuff up, there’s no way around that and certainly apologies to Victoria University.

“Basically there were two ads that were entered into our advertising system, which is largely automated these days, and the second ad entered actually overrode the first and so it went through.”

Haven’t Doggies fans been through enough?

Peter Fray

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