New South Wales readers of The Australian might have been wondering this morning where the news was, with the national broadsheet selling the entirety of its first four pages to the Royal Australian College of General Practitioners. The RACGP is holding its annual conference in Perth starting today, but we’re not sure what the ads are meant to convey. The last page is a sledge at the government’s freezing of the Medicare rebate, but the second two are just announcing the conference and spruiking the organisation’s ubiquity. We’re not sure the cost of such an ad buy, but we’re sure the RACGP is out quite a pretty penny.