In the past year, several anti-marriage equality groups have tried to paint themselves as "grassroots" movements, but evidence suggests they are getting significant assistance from and have ties to the Australian Christian Lobby.

When it launched last year, Marriage Alliance described itself as "a grassroots movement" to "educate Australians" about same-sex marriage. When it was pointed out that the organisation's spokesperson and several key members had ties to the Liberal Party, its grassroots claim quickly fell apart. A new player in June this year, "You're Teaching Our Children What?" also describes itself as a "grassroots movement" of concerned mothers opposed to Safe Schools. But evidence suggests that the groups are collaborating, if not directly linked.