The ABC has been in hot water recently for corporate sponsorship, with Crikey recently reporting on a yoga event to launch an ABC Classic FM podcast sponsored by luxury leggings company Lululemon. As reported by Crikey‘s Myriam Robin, the ABC is restricted from advertising on its broadcast channels, or abc.net.au, but live events and social media are different.
Meanwhile, we’re starting to see the results of another partnership, with three organisations that have become partners of the foreign-targeted Australia Plus network. Monash University and Visit Melbourne have sponsored two recent posts:
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But this advertisement for Swisse, talking about curcumin, “the latest spice superstar”, has caught the attention of many. Is that what our national broadcaster should be spruiking?