She’s too big for Tasmania: last night we saw a new star for Australian TV in the shape of our new The Bachelorette in Georgia Love. She is a TV journalist in Tasmania, but she is more than that and more than just being the second Bachelorette. Georgia is talent. Keep yourself nice Georgia and don’t fall for any of the cads and bounders rounded up by Ten and its producers.

But don’t tell the core audience: younger female viewers. Compared with the first series debut a year ago, last night’s viewing figures for the main female demos: 16 to 39 and 18 to 49, were down a third or more. They are a hot and cold demo.

The Bachette managed 655,000 metro viewers last night against the 875,000 for the 2015 debut. The national figure was 911,000, down from the 1.135 million nationally a year ago. The regional audience was steady at 256,000 (260,000 a year ago),but the metro audience saw the big fall. Perhaps the core audience was all tuckered out after the tension of last week’s final of The Bachelor and that spurning of fav Nikki Gogan. Perhaps it was because the 2015 Bachelorette was the spurned Sam Frost who had a high level of audience sympathy because of the way she was treated on The Bachelor in 2014.

In any case, the ABC managed to grab third spot (Ten can boast it has good demos, as it did this morning saying The Bachette was the number one program with under 55 viewers, but as I have pointed out, the numbers slumped from a year ago).

Nine won the metros fairly easily,but all but drew the regionals with Seven. Ten slipped to fourth, the ABC was third. Nine’s Doctor Doctor did well with 1.271 million national viewers ( 821,000 in the metros and a solid 450,000 in the regions). It was the most watched non-news and current affairs program nationally.

The top five most watched programs in the regions were: Seven News, 599,000, Home and Away, 500,000, The Chase Australia 5.30pm, 462,000, Seven News/Today Tonight, 451,000, Doctor Doctor, Border Security, 450,000.

In metro breakfast another win for Today over Sunrise – 334,000 to 317,000.

Network channel share:

  1. Nine (28.1%)
  2. Seven (27.6%)
  3. ABC (19.5%)
  4. Ten (17.5%)
  5. SBS (7.3%)

Network main channels:

  1. Nine (20.4%)
  2. Seven (18.3%)
  3. ABC (13.9%)
  4. Ten (12.6%)
  5. SBS ONE (5.0%)

Top 5 digital channels: 

  1. 7TWO (4.8%)
  2. ABC 2 (3.6%)
  3. GO (3.5%)
  4. 7mate (3.2%)
  5. ONE (2.8%)

Top 10 national programs:

  1. Seven News  — 1.609 million
  2. Seven News/Today Tonight — 1.472 million
  3. A Current Affair (Nine) — 1.312 million
  4. Nine News — 1.302 million
  5. Doctor Doctor (Nine) —1.271 million
  6. The Block (Nine) — 1.224 million
  7. Home and Away (Seven) — 1.187 million
  8. Gruen (ABC) — 1.162 million
  9. The Chaser Australia 5.30pm (Seven) — 1.125 million
  10. Border Security (Seven) — 1.110 million

Top metro programs:

  1. Seven News — 1.040 million
  2. Seven News/Today Tonight — 1.021 million

Losers: Seven, Ten and The Bachelorette

Metro news and current affairs:

  1. Seven News — 1.040 million
  2. Seven News/Today Tonight — 1.021 million
  3. Nine News (6.30pm) —952,000
  4. Nine News — 941,000
  5. A Current Affair (Nine) – 902,000
  6. 7pm ABC News – 755,000
  7. 7.30 (ABC) — 624,000
  8. The Project 7pm (Ten) — 558,000
  9. Ten Eyewitness News — 458,000
  10. The Project 6.30pm (Ten) — 407,000

Morning TV:

  1. Today (Nine) – 334,000
  2. Sunrise (Seven) – 317,000
  3. The Morning Show (Seven) — 171,000
  4. Today Extra (Nine) — 149,000
  5. News Breakfast (ABC,  88,000 + 35,000 on News 24) — 123,000
  6. Studio 10 (Ten) — 83,000

Top five pay TV channels:

  1. Fox 8  (3.7%)
  2. LifeStyle  (3.5%)
  3. TVHITS  (2.1%)
  4. UKTV, Disney Jr, Nick Jr (1.4%)

Top five pay TV programs:

  1. Gogglebox Australia (LifeStyle) —242,000
  2. The Recruit (Fox8) — 150,000
  3. AFL: 360 (Fox Footy) – 90,000
  4. Highway Patrol (Fox8) — 89,000
  5. The Simpsons (Fox8) – 86,000

*Data © OzTAM Pty Limited 2016. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

 

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Peter Fray
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