She’s too big for Tasmania: last night we saw a new star for Australian TV in the shape of our new The Bachelorette in Georgia Love. She is a TV journalist in Tasmania, but she is more than that and more than just being the second Bachelorette. Georgia is talent. Keep yourself nice Georgia and don’t fall for any of the cads and bounders rounded up by Ten and its producers.
But don’t tell the core audience: younger female viewers. Compared with the first series debut a year ago, last night’s viewing figures for the main female demos: 16 to 39 and 18 to 49, were down a third or more. They are a hot and cold demo.
The Bachette managed 655,000 metro viewers last night against the 875,000 for the 2015 debut. The national figure was 911,000, down from the 1.135 million nationally a year ago. The regional audience was steady at 256,000 (260,000 a year ago),but the metro audience saw the big fall. Perhaps the core audience was all tuckered out after the tension of last week’s final of The Bachelor and that spurning of fav Nikki Gogan. Perhaps it was because the 2015 Bachelorette was the spurned Sam Frost who had a high level of audience sympathy because of the way she was treated on The Bachelor in 2014.
In any case, the ABC managed to grab third spot (Ten can boast it has good demos, as it did this morning saying The Bachette was the number one program with under 55 viewers, but as I have pointed out, the numbers slumped from a year ago).
Nine won the metros fairly easily,but all but drew the regionals with Seven. Ten slipped to fourth, the ABC was third. Nine’s Doctor Doctor did well with 1.271 million national viewers ( 821,000 in the metros and a solid 450,000 in the regions). It was the most watched non-news and current affairs program nationally.
The top five most watched programs in the regions were: Seven News, 599,000, Home and Away, 500,000, The Chase Australia 5.30pm, 462,000, Seven News/Today Tonight, 451,000, Doctor Doctor, Border Security, 450,000.
In metro breakfast another win for Today over Sunrise – 334,000 to 317,000. — Click here to read Glenn Dyer’s full TV ratings.