Sep 20, 2016

Introducing ABC Radio yoga, brought to you by Lululemon

Lululemon's sponsorship of the event has blatant commercial benefits.

Myriam Robin — Media Reporter

Myriam Robin

Media Reporter


Last week in Sydney's Barangaroo, ABC Classic FM threw a yoga party to the sounds of classical piano and cello. The event was to celebrate the launch of ABC Classic 2's Classic Flow podcasts -- designed as an accompaniment to yoga. The event video uploaded to Facebook shows several dozen yoga buffs moving to the music. But above the video, the post makes a curious mention:
"Join in from wherever you are in the world, as ABC Classic 2 Body Mind Life and lululemon athletica celebrate the launch of Classic Flow yoga."

The words "Lululemon Athletica" link to Lululemon's verified Facebook page. Meanwhile, the online ticketing page for the free event said the launch was "presented by the ABC and Lululemon Athetlica in collaboration with Barangaroo and BodyMindLife Yoga & Pilates".

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Leave a comment

3 thoughts on “Introducing ABC Radio yoga, brought to you by Lululemon

  1. zut alors

    At the risk of lapsing into cliche leave our ABC alone.

  2. AR

    “You ain’t seen nuthin yet!”, mutters Madame Defarge Guthrie, the mudorc’s very own tricoteuse.

  3. Graeski

    Classic FM listeners are wealthy?

    So my cheque’s in the mail then, eh?

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