Only one program mattered last night: the first AFL finals game won convincingly by the Doggies over in Perth where they whacked the Weagles. Seven was a big winner as a result. The AFL naturally did well among male viewers, The Bachelor and Gogglebox Australia on Ten did well with females. But both did OK in the other’s strong demos: the AFL has solid support from female viewers, the Bach and Gogglebox had solid support from some male demos. It reads like there was a fair bit of channel hopping at stages last night. As a result Seven was an easy winner in the metros, and in the regionals. Daylight was second, then came a weak Nine, a solid Ten (which snuck into third in the metro main channels) and then the ABC, with SBS solid in fifth.

The win by the Doggies was watched by a total of 1.171 million on Seven, Seven mate and Southern Cross,and a further 420,000 on Fox Footy on Foxtel. Adding those together the total audience for the game last night was just under 1.6 million. Seven boasted the metro audience was the biggest for AFL so far this year (which is understandable).

And while the Fox Sports audience of 420,000 was pretty solid, it was a long way short of the 486,000 who watched the Fox Sports broadcast of the minor premiership deciding game in the NRL last Saturday night in Melbourne between the Storm and Cronulla. The audience for that game was a high 486,000. It is another timely reminder about how much rubbish Rupert Murdoch and his media mouthpieces babbled on about last year when the NRL and Nine played 'em for a sucker on the new NRL broadcast contract. News (i.e. Fox Sports) had to pay a lot more for the NRL, after being forced to pay a lot more for the AFL. The NRL dominates the most watched programs on Fox Sports this year.