Only one program mattered last night: the first AFL finals game won convincingly by the Doggies over in Perth where they whacked the Weagles. Seven was a big winner as a result. The AFL naturally did well among male viewers, The Bachelor and Gogglebox Australia on Ten did well with females. But both did OK in the other’s strong demos: the AFL has solid support from female viewers, the Bach and Gogglebox had solid support from some male demos. It reads like there was a fair bit of channel hopping at stages last night. As a result Seven was an easy winner in the metros, and in the regionals. Daylight was second, then came a weak Nine, a solid Ten (which snuck into third in the metro main channels) and then the ABC, with SBS solid in fifth.
The win by the Doggies was watched by a total of 1.171 million on Seven, Seven mate and Southern Cross,and a further 420,000 on Fox Footy on Foxtel. Adding those together the total audience for the game last night was just under 1.6 million. Seven boasted the metro audience was the biggest for AFL so far this year (which is understandable).
And while the Fox Sports audience of 420,000 was pretty solid, it was a long way short of the 486,000 who watched the Fox Sports broadcast of the minor premiership deciding game in the NRL last Saturday night in Melbourne between the Storm and Cronulla. The audience for that game was a high 486,000. It is another timely reminder about how much rubbish Rupert Murdoch and his media mouthpieces babbled on about last year when the NRL and Nine played ’em for a sucker on the new NRL broadcast contract. News (i.e. Fox Sports) had to pay a lot more for the NRL, after being forced to pay a lot more for the AFL. The NRL dominates the most watched programs on Fox Sports this year.
Seven would have been very happy with the 525,000 who watched the final in Melbourne: that was by far the biggest single audience in the country. And it was all metro (so far as FTA TV is concerned) – only 273,000 people watched the game in the regionals and 898,000 in the metros.
Of course there were other programs watched last night: the harem and their Bach on Ten averaged 1.110 million – solid and solid in the demos, Gogglebox Australia averaged 861,000. Nine’s only standout apart from the News and ACA was RBT with 1.023 million nationally.
In the regionals, the most watched programs were, as usual Seven News with 563,000, Seven News/Today Tonight with 426,000, Home and Away was 3rd with 424,000, The Chase Australia 5.30pm was 4th with 412,000 and RBT on Nine was 5th with 383,000.
And in metro breakfast and mornings yesterday, a surprising weakness or two: Sunrise won breakfast with a low 282,000 metro viewers, with Today on an equally low 272,000. Seven’s Morning Show and Nine’s Today Extra were all lower than usual, Studio 10 held its figures. The ABC’s News Breakfast was solid to slightly higher. Odd, a one off or the time of year?
The Festival Of The Boot: Ahhh, them Doggies. Who cares about tonight? Cats/Hawks: red meat teams. Swannies tomorrow and Giants, go you Swannies, Crows and Shinboners? Who’s interested? NRL – No Tigers, so go Raiders. Rugby Union, Australia v South Africa in Brisbane tomorrow night (anyone really care?). NFL Season proper starts around 3am Monday on 7mate after this morning’s first game from Denver. There’s Tip and Run between Australia and Sri Lanka and the Para Games from Rio. US Open tennis finals this weekend and Monday morning.
Network channel share:
- Seven (35.1%)
- Nine (22.0%)
- Ten (21.5%)
- ABC (15.3%)
- SBS (6.0%)
Network main channels:
- Seven (24.3%)
- Nine (16.3%)
- ABC (9.6%)
- SBS ONE (3.5%)
Top 5 digital channels:
- 7mate (5.2%)
- ABC 2 (3.6%)
- 7TWO (3.1%))
- ONE (2.9%)
- 7flix (2.6%)
Top 10 national programs:
- Seven News — 1.517 million
- Seven News/ Today Tonight — 1.332 million
- Nine News — 1.268 million
- AFL: EF 2, West Coast v Footscray (7, 7mate, Southern Cross) — 1.171 million
- A Current Affair (Nine) — 1.140 million
- The Bachelor (Ten) — 1.110 million
- RBT (Nine) — 1.023 million
- The Chase Australia 5.30 pm (Seven) — 1.020 million
- ABC News — 1.012 million
- Home and Away (Seven) — 1.011 million
Top metro programs: No program had a million or more viewers
Losers: No one really, the AFL elimination final last night was a big destabiliser. But don’t mention The Code (490,000 nationally) and The Tunnel (332,000 nationally) on the ABC, not many people are watching.
Metro news and current affairs:
- Seven News — 954,000
- Nine News — 910,000
- Nine News (6.30pm) — 909,000
- Seven News/Today Tonight — 906,000
- A Current Affair (Nine) – 786,000
- ABC News – 684,000
- 7.30 (ABC) — 605,000
- The Project 7pm (Ten) — 594,000
- Ten Eyewitness News — 459,000
- The Project 6.30pm (Ten) — 415,000
- Sunrise (Seven) – 282,000
- Today (Nine) – 272,000
- News Breakfast (ABC, 105,000 + 59,000 on News 24) — 164,000
- The Morning Show (Seven) — 128,000
- Today Extra (Nine) — 86,000
- Studio 10 (Ten) — 73,000
Top five pay TV programs:
- AFL: EF2, West Coast v Footscray (Fox Footy) — 420,000
- AFL: Finals Footy on Fox (Fox Footy) — 225,000
- AFL: Finals Footy on Fox (Fox Footy) — 115,000
- The Simpsons (Fox8) – 65,000
- AFL Tonight (Fox Footy) — 64,000
*Data © OzTAM Pty Limited 2016. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.