Two weeks before the federal election on July 2, Labor announced an immigration policy for parents of permanent residents and Australian citizens. With first-generation migrants driving high population growth since the turn of the millennium, a growing demand for family reunion has bubbled away under the surface of immigration policy, out of sight from the day-to-day decisions and media attention.

Because of this, you likely wouldn’t have read about Labor’s new policy in the paper, nor seen any reporting on the nightly news (apart from SBS). Targeted at ethnic media, community leaders and social media, this was a major pitch for ethnic community support, going beyond the now standard cash grants and local promises thrown around at election time. This was a substantial policy change with big implications for both ethnic communities and Australian immigration policy.