Olympics fatigue emerged last night, with viewer numbers falling to their lowest since the game started. But that was OK for Seven because the other networks had nothing to match the still high average audiences for the coverage. After cruising in second for most of the games, the key In Rio Today segment of the coverage, starting at 7pm and running to 10pm dipped to fourth nationally with 1.277 million viewers (down around 300,000) and in the metros, fell under a million viewers for the first time since the games started and managed 845,000 viewers. The evening segment averaged 1.085 million nationally and 777,000 in the metros.

Seven won the metros and the regions – the overall share remained above 30% at 33.1%, but the main channel share in the metros fell to 23.9%, the lowest since the games started.

The Bachelor managed 1.101 million national viewers for Ten — mostly Rio bored young female viewers who dominated some demos. It was not a great episode with a walk-out. We need some cross training: some gymnastics, boxing judges or synchronised judges to sit on a panel on the program and do the scoring. The Bach is heading for bloodsport anyway. Gruen was OK again and managed a solid 1.137 million national viewers for the ABC.

In the regions, Seven News was again on top with 600,000 viewers, followed by The Chase Australia 5.30pm with 499,000, In Rio Today was third with 431,000, RBT on Nine was fourth with 416,000 and ACA was fifth with 398,000.

A big commendation for the 7.30 report last night on the inquest into the Lindt Cafe siege and police actions. The Sean Rubensztein Dunlop report was hard-edged, concise and right on the mark. It had good talent and left viewers with the strong impression of a lack of police competence. Quotes from two international experts who appeared at the inquest also added a lot to the report. It was another example of how far the ABC is in front of Seven, Nine and Ten in explaining the big and small news stories (and breaking news). Interesting that Monis’ name wasn’t mentioned once in the report.

Network channel share:

  1. Seven (33.1%)
  2. Nine (23.9%)
  3. Ten (22.2%)
  4. ABC (15.9%)
  5. SBS (4.9%)

Network main channels:

  1. Seven (23.9%)
  2. Ten (16.0%)
  3. Nine (15.6%)
  4. ABC (11.5%)
  5. SBS ONE (3.2%)

Top 5 digital channels: 

  1. 7TWO (4.8%)
  2. Gem (3.5%)
  3. GO (3.3%)
  4. ONE, Eleven (3.0%)

Top 10 national programs:

  1. Seven News  — 1.866 million
  2. Nine News — 1.295 million
  3. A Current Affair (Nine) — 1.288 million
  4. Olympics: Day 11 : In Rio Today (Seven) — 1.277 million
  5. The Chase Australia 5.30pm (Seven) — 1.241million
  6. RBT (Nine) — 1.241 million
  7. Gruen (ABC) — 1.137 million
  8. ABC News — 1.123 million
  9. The Bachelor (Ten) — 1.101 million
  10. Olympics: Day 12 : Evening (Seven) — 1.085 million

Top metro programs:

  1. Seven News — 1.267 million

Losers: The games interest is dying.

Metro news and current affairs:

  1. Seven News — 1.267 million
  2. Nine News (6.30pm) — 965,000
  3. Nine News — 955,000
  4. A Current Affair (Nine) – 890,000
  5. Seven News 6.30 — 880,000 *
  6. ABC News – 782,000
  7. 7.30 (ABC) — 669,000
  8. The Project 7pm (Ten) — 573,000
  9. Ten Eyewitness News — 489,000
  10. The Project 6.30pm (Ten) — 403,000

*Pre-empted  in Adelaide and Perth

Morning TV:

  1. Sunrise (Seven) – 391,000
  2. Today (Nine) – 298,000
  3. News Breakfast (ABC, 107,000 + 32,000 on News 24) — 139,000
  4. Today Extra (Nine) –107,000
  5. Studio 10 (Ten) — 83,000

Top five pay TV channels:

  1. Fox 8  (2.4%)
  2. TVHITS  (2.3%)
  3. LifeStyle (1.5%)
  4. UKTV (1.4%)
  5. Sky News, Fox Sports 4 (1.3%)

Top five pay TV programs:

  1. The Simpsons (Fox8) – 68,000
  2. AFL: 360 (Fox Footy) – 78,000
  3. The Recruit (Fox8) — 75,000
  4. Family Guy (Fox8) — 74,000
  5. NCIS Los Angeles (TVHITS) – 61,000

*Data © OzTAM Pty Limited 2016. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

Peter Fray

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