Australia might not win any more golds in Rio, but according to Tourism Australia we’re winning at holding exciting conferences. This press release from Trade and Tourism Minister Steve Ciobo’s office yesterday had us giddy with excitement:
“New international research on business events has found Australia is the most exciting destination for conferences. Australia also ranked first for scenery, sight-seeing, and being a destination worth travelling to.
The research found most potential delegates seek some kind of balance between business and leisure, both from the conference and the activities surrounding it. Respondents said the ideal conference is one that balances professional outcomes with strong destination appeal.”